blendSMART® is the creation of Worth Beauty, LLC founded in Houston, Texas USA in 2013 by a seasoned husband and wife team. blendSMART® rotating makeup brush allows users to effortlessly put on makeup evenly and flawlessly regardless of the user’s skill level, giving them new confidence and excitement about applying makeup.
The concept of a rotating makeup brush was invented by a cosmetic surgery consultant and former model, while suffering from a wrist injury. Her inability to spin her w... More